FedBid Welcomes Marketing Visionary Susan L. Bostrom to Board of Directors

VIENNA, VA, October 16, 2012 – FedBid Inc., the fully-managed online marketplace revolutionizing commerce, announced the appointment of top marketing expert and thought leader, Susan L. Bostrom, to its Board of Directors. Bostrom brings more than 25 years of multifaceted marketing and business leadership experience to FedBid’s Board, including from her recent position as Executive Vice President (EVP) and Chief Marketing Officer (CMO) of Cisco Systems, Inc.

At Cisco for over 13 years, Bostrom gained widespread acclaim and respect for creating and evolving the company’s impactful and effective "Welcome to the Human Network" campaign. In her role as EVP and CMO, she led the company’s strategy and implementation of all branding, advertising, digital and product marketing efforts. She was also responsible for Cisco’s Worldwide Government Affairs organization and Small Business Council. Earlier in her Cisco career, Bostrom was recognized for building the Internet Business Solutions Group (IBSG), a proprietary consulting organization that advised Fortune 500 CEOs and global government leaders on the use and business value of Internet applications.

“As a company driven by the overarching need to challenge the status quo and provide buyers and sellers with a better way of doing business, we are excited about this opportunity to work with a true marketing revolutionary,” said Ali Saadat, FedBid Founder, CEO and Board Chair. “Susan’s extensive expertise in applying forward-thinking marketing strategies to more effectively engage multiple audiences will prove critical in helping us build our brand, communicate with our base and create advocate communities as we extend our reach into new markets."

FedBid Board Vice Chairman, Revolution Growth Fund Partner, and nationally known entrepreneur and business leader, Ted Leonsis added, “Susan’s innovative ‘surround sound’ messaging approach and media insights are a unique and welcome addition to FedBid. We look forward to working with her to build a truly best in class brand.”

“FedBid is a high growth company offering unique e-commerce value to a wider array of government and business customers. I look forward to playing a key role in helping FedBid expand its go to market efforts in order to reach its full potential,” said Bostrom, adding, “It’s truly an honor to be part of the extraordinary team of visionaries that make up FedBid’s Board of Directors.”

Bostrom currently serves on the Board of Directors for Varian Medical Systems, Cadence Design Systems and Marketo, Inc. Her nonprofit board service includes Stanford Hospital & Clinics and Georgetown University. She also serves on the Advisory Board of the Stanford Institute for Economic Policy Research (SIEPR) and the Stanford Graduate School of Business Advisory Council.

Bostrom joins FedBid’s highly-focused Board of Directors comprised of top entrepreneurial, technology and commerce leaders and revolutionaries, including: FedBid Founder, CEO and Board Chair, Ali Saadat; FedBid Board Vice Chairman, Revolution Growth fund partner and renowned business-builder, Ted Leonsis; one of the most accomplished soldiers in U.S. history and strategic leadership authority, General George Casey; game-changing financial strategist, investor and legal advisor, Kim D. Cooke; and visionary technology entrepreneur, business manager and investor, Mark Walsh.

About FedBid, Inc.

FedBid is the fully-managed online marketplace revolutionizing how government and businesses buy and sell goods and simple services. By creating a new world of ‘”FedBidable” buying and selling, where the principles of opportunity, transparency and competition prevail, FedBid empowers and energizes its customers, giving them the confidence to take control of the buying and selling process, and freeing them up to focus on moving their organization forward. For more information, visit FedBid online at www.FedBid.com or call (877) 9FEDBID. 

FedBid — Better Buying | Smarter Selling®

CONTACT: Luther Tupponce, 703-738-6886, Lu.Tupponce@FedBid.com

Released: OCTOBER 16, 2012